How to Get On Top of the Google SERP: A Practical Guide

This post may be about keywords specifically, but that doesn’t mean you can ignore the other aspects of on-page SEO. Understanding how to rank for keywords requires an understanding of SEO as a whole. As you write your content, apply as many SEO best practices as you can. Once you’re ready to go, it’s time to find some keywords to use! The simplest is to pick a term relevant to your industry and type it into the Google search bar without hitting enter. Only 8% of websites hold the same rankings in both desktop and mobile searches.

Once the data comes in, you will see graphs showing the overall trend for the provided keywords. There is also a chart showing the SEO Anomaly daily ranking for each keyword and the difference in position from the previous day. To get started, you add the keywords that you want to track to the tool. You’ll need to specify the location and the language of the searcher in the settings for each keyword. With the Rank Tracker tool, you can track your website’s keyword ranking to see where you stand and how your positioning is changing over time.

Top AI Tools for Writing Product and Meta Descriptions

• This should give you a list of relevant YouTube videos that currently get organic search traffic.
• Add multimedia elements such as images, videos, and infographics to enhance comprehension and engagement.
• Thanks to it, you can interlink the inner pages using relevant anchor text.
• And read our guide on why keeping your business information consistent across the web is critical for local rankings.
• Search Engine Results Pages (SERPs) play a pivotal role in how users find information online.

This report shows you relevant internal link opportunities on your own site. Search for your “money” pages by setting the filter to “Target page” and entering a relevant keyword phrase. Then follow the steps in the resource below to update these posts. The easiest way to find content worth updating is to install our free WordPress SEO plugin and run a content audit.

Website visitors shouldn’t have to scroll down to find the information that they need. You can also add a table of contents to your blog posts so that visitors can go directly to the section that’s relevant to their query. Plus, to make your content overall easier to read, it’s important that you add visual elements like photos, videos, and infographics. Quality-centric ranking factors are significant for visibility in Google Play search results and the various editorial sections, app lists, and category rankings. Optimizing your ratings, conversion rate, engagement, and performance contributes to Search and Explore traffic.

Broken Link Checker

The tool is divided into sections, which you can toggle between to analyze your keyword performance from different perspectives. Here, you will see the total stats for all your ranking pages. When you click on a page, you can see which queries it ranks for and the countries and devices driving the most impressions and clicks. The easiest method is to link the Google Analytics account that you are using to collect data on your website’s traffic. To start using Search Console, you must create an account using your Gmail or G-Suite email address.

Google’s Ad Rank details which ads show up in what search results, and in which position. High-quality content attracts and engages readers, encouraging longer page visits and lower bounce rates. Different factors like the words of your query, page relevance, source expertise, content usability, location, and settings determine your Google ranking. If your rankings are not where you want them to be, don’t worry. Here are the top three tools we recommend using to monitor Google ranking. Grab a free preview of my new book Digital Threads, the definitive modern marketing playbook for digital-first entrepreneurs and small businesses.

To solve this problem, redirect weaker pages about a topic to the strongest one. This consolidates backlinks and creates a page more capable of ranking. For example, suppose we set our guide to building a content marketing strategy as the target page. In that case, there are 13 potential internal link opportunities. This tool takes all the keywords your target page ranks for in the top 100 and finds mentions of them on your site. It then suggests them as contextual internal link opportunities.

All in One SEO is an established plugin with thousands of 5-star reviews on WordPress.org. Search intent is the motivation and mindset of searchers, as revealed by Google. A librarian might also draw attention to popular books by creating special displays. Learning how to rank higher on Google can transform your online efforts. If freshness is important for your keyword, you may rank higher by refreshing your page.