A broader view smooths out irregularities caused by short-term events, providing a clearer picture of financial trajectory. For example, a retail business may experience a spike in cash flow during the holiday season, which could distort monthly figures. A quarterly analysis accounts for such seasonality, presenting a more balanced assessment of financial health.
This high-burn strategy can pay off if the company grows very quickly, leading to a stronger market position and higher long-term profits. Offering free trials or “freemium” versions of a product or service can increase revenue without increasing expenses. A freemium version of a product or service offers a basic version for free while also offering a premium or paid version with additional features and functionality. Unit economics is an analytical framework that allows companies to understand the financial dynamics of their core business model and make data-driven decisions to spark profitability and growth. A typical goal is to have months of runway so that the startup can operate without running out of cash. Startups need to carefully track their burn rate to ensure they have sufficient “runway,” meaning the amount of time they can continue operating before running out of money.
As an early-stage startup, setting benchmarks and projections for burn rate will only help you to measure and reach your goals more effectively. Managing burn rate isn’t just a financial exercise—it’s a core part of your startup’s growth strategy. You’ll have to calculate and monitor this metric to define your trajectory and keep your business on course.
For example, if a company spent $100,000 in net cash and generated $40,000 in net new ARR, the burn multiple would be 2.5 ($100,000 / $40,000). The key is finding the right spending balance, enough to fuel growth but not so much that the business becomes unsustainable. This allows the company to grow its customer base and upsell to paid plans without proportional increases in law firm chart of accounts expenses. Pausing or slowing down new hires can prevent the burn rate from increasing further as the company scales – or if an economic downturn occurs. This allows the company to maintain its current headcount and people-related costs while it grows without adding to the burn rate. Instead of layoffs, a company can reduce the salaries of existing employees to lower people-related expenses.
The chosen period should align with the company’s operational cycle and financial objectives. For many businesses, a monthly analysis provides granular insights, allowing for timely identification of trends or anomalies in cash flow. Understanding and managing the burn rate is vital for any company, especially startups. It provides valuable insights into a company’s financial health and sustainability, helping managers make informed decisions about spending, investment, and fundraising strategies. In SaaS companies, a good burn rate is often considered one that allows the business to grow while maintaining a healthy runway and balance sheet.
Our expense management tool and integration with popular accounting software can also reduce your overheads when expanding into new markets. In fact, our customers that have expanded retained earnings balance sheet into new markets have added as much as 3% back into their bottom line by switching to Airwallex. That said, the fact that 38% of startups fail because they run out of cash is a sobering thought. No investor wants to plough money into a business that doesn’t have a clear path to profitability.
Startups in hyper-growth phases may tolerate a higher burn multiple (e.g., 1.5–2.5) if they are investing in aggressive expansion. However, sustained high burn rates without improving efficiency could signal trouble. However, truth be told, premature scaling has killed many otherwise promising startups. Instead of spending your dwindling capital on additional workforce or office space, try pledging it towards return-bearing spend only, such as supplemental raw materials for increased manufacturing output. If you specifically excluded investor funding in your calculations, it means that your business’s revenues exceeded its expenses. In the event that your burn rate is zero, it simply means that your business earns the same amount of money as it spends.
This means they’re interested in how much a certain company needs each month to support operations, and how well they manage the current capital they have access to. So, if a company has a burn rate of $50,000, and $400,000 cash still available, the runway would be 8 months. For instance, if a company has a burn rate of $40,000 per month, and they have $120,000 cash available, then it could operate for three more months before becoming insolvent. In the 2nd scenario, the company has twice the number of months in cash runway because of the $5,000 in cash inflows coming in each month. Investors and companies typically focus more on net burn rate when evaluating financial health and sustainability. If each dollar invested generates $5 in profits, spending more aggressively will help capture more market share, even if it delays profitability.
As a result, the “Monthly Gross Burn” can just be linked to the “Total Monthly Cash Expenses”, ignoring the $625k made in sales each month. This can create uncertainties about future fundraising efforts and the dilution of their investment, affecting investor confidence. Company X is reviewing the burn rate for early April, the first quarter of the year. Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain actions on our website or click to take an action on their website.